Since its inception in 2001, podcasting has transcended the hobbyist realm and become a multi-billion-dollar industry.
It has never been more popular as a way for brands to connect with their audiences.
The cost of entry is next to nothing – anyone can make a show now. The knock-on effects mean building a successful and strategic branded podcast is much more challenging.
Standing out in a crowded space and making a significant ROI can no longer be left to chance. It can still be done, but brands must be savvy to rise above the noise.
Take the Chasing Sleep podcast, for example.
The Mattress Firm, a company you will not be surprised to learn sells mattresses, saw a 4
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