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How Pickl leveraged ChatGPT for smarter social media management

By Jalaja Ramanunni

Whether AI will take over our jobs is something we don’t know yet. But we do know that tools like ChatGPT and Dall-E have entered the mainstream.
We have taken the red pill – there’s no turning back. What we can do now is identify its strengths and figure how it can aid us in working smarter.
Here’s a classic example of how a brand in the UAE experimented with ChatGPT, had a few laughs and identified where the AI tool fits in its marketing strategy.
Recently, Pickl, the UAE-founded burger brand, used ChatGPT to manage its social media accounts on Instagram and LinkedIn with a little help from its social media team. The company conducted a trial for two weeks in January.

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