By Jalaja Ramanunni
Whether AI will take over our jobs is something we don’t know yet. But we do know that tools like ChatGPT and Dall-E have entered the mainstream.
We have taken the red pill – there’s no turning back. What we can do now is identify its strengths and figure how it can aid us in working smarter.
Here’s a classic example of how a brand in the UAE experimented with ChatGPT, had a few laughs and identified where the AI tool fits in its marketing strategy.
Recently, Pickl, the UAE-founded burger brand, used ChatGPT to manage its social media accounts on Instagram and LinkedIn with a little help from its social media team. The company conducted a trial for two weeks in January.
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