Paul Wright, general manager for Western Europe and MENAT at AppsFlyer
For years, the biggest technology players have been preparing us for data overload. Perhaps you remember declarations in the vein of, “more data has been created in the past two years than in the entirety of previous human history”. The creators of this data are governments, businesses, and now AI. But it is the citizen consumer that we talk about here.
Arab Gulf nations such as the United Arab Emirates and Saudi Arabia have already enacted laws to protect personally identifiable information (PII), which challenges the marketing professionals
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