DMS to expand Pinterest digital ad solutions in the MENA region

Advertisers in MENA markets will be able to find and connect with their audiences using Pinterest performance advertising solutions.

DMS Pinterest

Digital Media Services (DMS – a Choueiri Group brand) has finalised a sales partnership with Pinterest, with the intention to expand the brand’s digital advertising solutions to key Middle East and North Africa (MENA) markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.

Pinterest – a leading visual search and discovery platform with over half a billion global monthly active users* – has become one of the top destinations for brands trying to reach engaged customers looking to shop.

Through this strategic partnership, advertisers in these MENA markets will be able to find and connect with their audiences using Pinterest’s performance advertising solutions.

Ziad Khammar, chief operating officer at DMS, said, “We are extremely proud to be Pinterest’s partner in the MENA region. This strategic alliance will enable Pinterest to tap into DMS’s vast network of clients and our unparalleled expertise, unlocking new avenues for monetization across the Middle East and North Africa.

“There is truly no platform like Pinterest in the market, and we eagerly anticipate the transformative impact this partnership will bring to our clients’ brand narratives,” Khammar added.

Matt Hogle, vice president of Global SMB Sales at Pinterest, said: “Our partnership with DMS will give advertisers across the region the ability to reach millions of Pinterest users for the first time.”

“We’re transforming the platform into the ultimate shopping destination, making it easier than ever for people to bring their ideas to life. We look forward to connecting brands to our engaged user base and enabling them to inspire audiences with the very ideas and products they’re already looking for,” Hogle added.

*Pinterest Internal Data, Global analysis, Q1 2024