By Ketaki Banga, COO, BPG Orange
Ketaki Banga, COO, BPG OrangeCommunication is key to how your business deals with the ongoing coronavirus crisis, whether or not you are currently impacted. No organisation or individual is immune to what is currently happening, and without established internal and external communications in place, people will feel confused and insecure, operational response will be hampered, and your brand could be impacted
In times of crisis, people look for action, direction and sound leadership. Your team and customers are counting on you to tell them what is happening, what is being done to add
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