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TBWA\RAAD and Nissan tell people not to drive with Ode to Empty Roads

Video tells people to stay home during Covid-19 pandemic

Nissan’s priority has always been to develop mobility technology that allows people to drive smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But in times like these, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important to stay home and be safe. That’s the objective of Nissan Middle East’s latest campaign, “Ode to Empty Roads”.

“Ode to Empty Roads” reveals a powerful message of solidarity, support and hope.

It is certainly unprecedented for an automotive brand to tell people not to drive!

Agency: TBWA/Raad
Walid, Kannan, Chief Creative Officer
Bruno Bomediano, Executive Creative Director
Alex Pineda, Associate Creative Director & Copywriter
Lucas Pimenta, Motion Designer & Editor
Simon Raffaghello, Head of Copy
Ghassan Kassabji, Managing Director
Kevin Kurian, Account Director
Ahmad Yaseen, Social Media Manager
Fadi Awada, Account Manager
Abdulmajed Almojalid, Account Manager