The holiday is an especially competitive time for advertisers, as brands of all sizes and industries try to get consumers’ attention, aiming to capitalise on seasonal demand. In fact, Christmas increases seller’s metrics, driving up the cost per click (CPC) and cost per thousand impressions (CPM) in industries like retail and e-commerce.
Recent WGG statistics indicate that the average CPM in the UAE is approximately AED 100-150 during the holidays, which can vary depending on the niche. For instance, technology-related niches may see CPMs exceeding AED 50 due to higher demand. Nevertheless, businesses that strategically optimise their campaigns during this period can achieve stron
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