Who wouldn’t want a bigger budget? At a recent roundtable at Dubai Lynx of agency CEOs and leaders, Kristine Lasam, Accenture Song’s Managing Director – Lead of Creative Business, Middle East, led a discussion on tapping into bigger budgets, using her agency’s experience in delivering recent large-scale transformation projects.
She explained that the bulk of the spending in the region is coming from the big transformation projects, a playing field led by and dominated by the chief digital officers (CDOs).
They play a crucial role in the arena of marketing and advertising as they drive the digital strategies, customer experience and growth initiatives within an organisation.
But how
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Tags:Accenture Song
