Affiliate marketing is undergoing a fundamental transformation. As browser-based tracking limitations continue to challenge the industry, networks, advertisers, and publishers alike are facing the consequences of data loss, missed conversions, and reduced accuracy in attribution.
Recent ongoing initiatives such as Google’s Privacy Sandbox initiative, ‘Intelligent Tracking Prevention’ by Apple, and other similar market players actions are gaining more and more discussions and actions from performance and affiliate marketing vendors.
In this game, everyone loses — partners miss out on well-deserved rewards for their efforts, prompting a shift away from CPA models toward less transparent
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