By Jalaja Ramanunni
In the world of luxury sneakers, standing out from the crowd can be a daunting task, even more if you’re launching a new brand.
However, Chalhoub Group’s Head of Corporate Innovation, Nick Vinckier, believes they have found a unique approach to launching their new brand, Sol3mates. By targeting the intersection of sneakerheads and Web3 and NFT enthusiasts, Chalhoub Group aims to tap into a super-niche market that sets Sol3mates apart from the rest.
Chalhoub Group entered the world of Web3 last year when Christofle, its Parisian Silversmith Maison brand, dropped its first NFT collection. They sold the NFT collection of 500 virtual art pieces in five minutes. It prompted t
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