Citigold, It’s More Than Wealth
Citigold is a high-end banking product provided by Citi for high-net-worth individuals. It offers a bespoke banking service with a dedicated relationship manager, access to the global financial centre and much more. Citi wanted to upgrade their current Citigold campaign, “Wealth on your terms”, and take it a step further, creating a 2.0 project.
Horizon FCB took this opportunity to connect with Citigold’s clients on a more emotional level, not just talking about wealth, but what wealth can offer you – because
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