For the second year in a row, Ramadan is taking place in the shadow of the pandemic. While restrictions are more lenient this year, Covid-19 is still a big part of our reality. As brands, adopting a consumer-centric approach is how we become more relevant to our users’ day-to-day life.
To better understand our MENA consumers this Ramadan, we launched a survey on Anghami, conducted by our partners at Choueiri Group. We’re sharing some of the insights and learnings to help you with your planning:
1. This year more than ever, Ramadan is perceived as a month of hope
Covid-19 challenges and restrictions are still affecting our lives and habits. Just like everyone else, our local community
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