Global home furnishing retailer IKEA has launched a humorous new campaign that offers a creative and cost-effective approach to common household imperfections.
The campaign, which is being rolled out across the UAE, Qatar, Egypt, and Oman in April 2025, presents a fresh perspective on home improvement during a time of rising repair costs.
DIY by IKEA, developed by VML UK, showcases IKEA’s affordable product range as ingenious solutions for covering everyday household mishaps and wear and tear.
The campaign platform uses a series of striking before-and-after visuals, demonstrating how IKEA’s Scandinavian design can transform common household eyesores into stylish features.
The campaign
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