Ramadan is the most exciting month for TV. It’s the one time of the year when millions of viewers across the MENA region tune in to watch their favourite stars return to the screen in premium, exclusive productions.
As exciting as it is for viewers, it is also a highly effective time for brands, who see it as an amplified period to benefit from high exposure, a captive viewership and engaged audiences. Year on year, MBC GROUP has steadily been the major part of the family experience in Ramadan.
Amplified Reach
Insights from Ramadan 2021 showed that in Saudi Arabia alone, MBC GROUP’s reach totalled 84.2% (15.4 million individuals) while MBC 1 reached 69.8% of the Saudi audience (12.8 million in
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