From left, Gianluca Ena, Senior Vice President at Hearst Global Solutions, and Manoj Khimji, Managing Director at The Vantage.Hearst Global Solutions (HGS), the international advertising division of one of the world’s largest lifestyle publishers, has appointed The Vantage as its official media representative across the Middle East and North Africa (MENA) region.
The appointment grants The Vantage exclusive representation rights to Hearst’s portfolio of international editions, including 27 editions of Harper’s Bazaar, 19 of Esquire, 10 of Men’s Health, and more – spanning more than 50 global brands.
Commenting on the partnership, Gianluca Ena, Senior Vice President at Hearst Global Solutions, said, “The Vantage brings strong regional insight, operational excellence, and a results-driven approach that complements our global mission.”
Ena added, “We look forward to building meaningful connections between MENA-based brands and our internationally celebrated titles. We’re committed to bringing the stories of the Middle East to the rest of the world through our extensive global portfolio.”
Built on title such as Cosmopolitan, Harper’s Bazaar, Esquire, Men’s Health, Women’s Health, and Runner’s World, Hearst Global Solutions is known for delivering storytelling across lifestyle, fashion, beauty, wellness and food.
Through this partnership, agencies and marketers in the MENA region gain streamlined access to brand-safe, premium global platforms, enabling them to scale their campaigns with authenticity, cultural relevance and impact.
Manoj Khimji, Managing Director at The Vantage, said, “We are proud to represent the powerhouse in lifestyle publishing in the MENA region. Their brands are not only internationally recognised and trusted, but they also provide incredible storytelling capabilities across diverse lifestyle categories. This partnership enables us to offer advertisers premium access to influential global audiences through one strategic gateway.”
The strategic collaboration further enhances The Vantage’s growing roster of world-class media partnerships, reinforcing its leadership in connecting regional marketers with influential global media platforms.
Earlier this year, The Vantage, formerly known as The MediaVantage, a global media representative in the region, along with The GreenVantage and The TechVantage, known for their focus on championing sustainability in advertising and adtech solutions respectively, officially united under a single, dynamic brand identity: The Vantage.
Marking the company’s 15th anniversary milestone, the rebrand reflected a strategic evolution, aligning the group under one cohesive brand while enhancing its position as a global advertising partner.
