Last month, the second DEI Global Census in marketing went live. While some countries were proactive (New Zealand, Poland and United States), the survey received only 113 responses in the region.
A minimum of 300 responses are required to deliver a market specific analysis for the region.
So, regional advertising associations and bodies ABG, IAB MENA, MMA and Marketing Society are teaming up to promote the DEI Global Census. They urge everyone to take part, “We need everyone to fill in the short global survey to help reshape the world of marketing and address the talent crisis, ensuring greater representation of men and women across all markets.”
The main goal of the census
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