Havas Red Middle East has expanded its beauty and wellness division by signing on four new brands.
It has added Laneige, Luxuria Group, Sculpted by Aimee and Swiss Arabian Perfumes to its portfolio within less than six months.
The agency’s creativity and innovation have been rewarded with these wins as the dedicated Havas Red team is tasked with handling PR, communications and influencer relations for the brands.
Dana Tahir, Managing Director, Havas Red Middle East, said:“Laneige, Luxuria Group, Sculpted by Aimee and Swiss Arabian Perfumes each represents a unique facet of the industry, from cultural fusion to scientific innovation and artistic expression.
“With these new partners in our client roster, we continue to reinforce our agency’s unwavering commitment to excellence, and we look forward to creating meaningful and impactful communications with the brands.”
With a focus on holistic beauty and skincare, Laneige aligns seamlessly with Havas Red’s goal to promote wellbeing and self care.
The partnership with Luxuria Group is tied in a shared vision of enhancing the beauty and wellness landscape.
With a dedication to innovation and inclusivity, the brand speaks to individuals who view makeup as a means of self-expression and empowerment.
The collaboration will strengthen the agency’s dedication to supporting brands that support creativity and authenticity.
Swiss Arabian Perfumes
The brand helps an emerging audience to embrace their identity by drawing inspiration from the drama and grandeur of the East, as well as the power and dynamism of the West.
This approach resonates with modern consumers who seek products that represent their multifaceted personalities.