Havas Middle East wins social media of Coty beauty brands in the GCC

Coty Middle East manages the brands Bourjois, Max Factor and Rimmel.

Coty, one of the biggest beauty players in the world, has awarded its social media business to Havas Middle East.

The agency will be the social media agency of record, responsible for social media strategy, creative, content creation and community management, for the consumer beauty brands of Coty Middle East: Bourjois, Max Factor and Rimmel.

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“The addition of Coty’s brands to Havas Middle East portfolio of clients reinforces the success of a fully integrated model. From PR to social media strategy and community management, we can structure our teams to tailor to every communication need that Coty might have.”

– Fabio Silveira, General Manager at Havas Creative Dubai