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posted on Oct. 09, 2024 at 10:50 am

Havas ME launches CSA to help clients enhance ROI through data, tech insights

posted on Oct. 09, 2024 at 10:50 am

"With this launch, we aim to empower businesses with the tools they need to optimise their strategies and enhance ROI through data-driven decision-making,” said Houda Tohme, CEO, Havas Media Middle East.

Havas Middle East has launched CSA, a global brand within the agency network dedicated to enhancing the clients’ understanding of customer data and improving ROI through analytics and machine learning solutions.

This expansion into the Middle East follows successful launches in global markets including Australia and New Zealand, Poland, Germany, India, and China – bringing the CSA brand to more than 20 markets across the world.

CSA ME offers a suite of solutions across three core areas to comprehensively serve clients’ data and tech offerings at different stages of maturity:

CSA Tech: A suite of digital tools and services that drive automation, data consolidation, and dig

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Tags:Analytics Automation brands Clients CSA CSA Consult CSA ME CSA Science CSA Tech customer data data data consolidation digital tools Digital Transformation Havas Media Group Havas Media Middle East Havas Middle East Houda Tohme Jamie Seltzer machine learning marketing marketing data marketing operations ML Mx Analytics proprietary tools ROAS ROI strategic insights

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.