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Havas ME launches CSA to help clients enhance ROI through data, tech insights

"With this launch, we aim to empower businesses with the tools they need to optimise their strategies and enhance ROI through data-driven decision-making,” said Houda Tohme, CEO, Havas Media Middle East.

Havas Middle East has launched CSA, a global brand within the agency network dedicated to enhancing the clients’ understanding of customer data and improving ROI through analytics and machine learning solutions.

This expansion into the Middle East follows successful launches in global markets including Australia and New Zealand, Poland, Germany, India, and China – bringing the CSA brand to more than 20 markets across the world.

CSA ME offers a suite of solutions across three core areas to comprehensively serve clients’ data and tech offerings at different stages of maturity:

CSA Tech: A suite of digital tools and services that drive automation, data consolidation, and dig


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