Fast-food restaurant chain Hardee’s, in collaboration with Horizon FCBKuwait, has revealed a campaign that re-establishes its strong roots in Kuwaiti culture by highlighting the long-standing presence of the Al Deera Burger, an exclusive local patty, that initially launched in the 1990s.
The Al Deera launch campaign, which is running during Ramadan, has also been timed around National and Liberation Day, bringing back the local patty’s relevance for today’s audience – balancing familiarity with newness and innovation.
This balance was achieved by introducing a local collaboration with FICO. The campaign leveraged linguistic duality through the pairing of Al Deera and FICO, two product
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Tags:90’s televisionsAl Deera Burgeralways onarcade gamesAXNcassette playersdigital display placementsDigital out-of-homeFICOGame BoysHardeesHorizonFCBKuwaitKuwait National DayKuwaiti chips brandKuwaiti cultureLiberation Daylocal brandslocal pattyOut-of-homeRamadanRamadan Advertisingramadan campaignssocial mediaTogether With Al DeeraVHS tapes
