As Gary Vaynerchuk rightly said, the best marketing strategy is care. I believe this becomes ever more pertinent as we evolve marketing and communications in the hyperconnected world. It is important for us to understand the concept and criticality of data and take the right decisions as part of a sustainable and successful marketing strategy.
Customer data is an invaluable resource for marketers, enabling us to target specific audiences with highly personalised content. The digital transformation of the marketing industry has unleashed the potential for highly effective and context-aware outreach that creates better results for the business.
However, big databases of customer informatio
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