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Anup Oommen
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Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’

Anup Oommen
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The exclusive Hans Zimmer brand score will be featured across multiple touchpoints, including in an upcoming brand campaign, in-cinema experiences and customer service interactions, all designed to enhance the customer journey.

From left, Academy Award-winning composer Hans Zimmer and Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment.From left, Academy Award-winning composer Hans Zimmer and Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment.

VOX Cinemas, the cinema arm of Majid Al Futtaim, has revealed its collaboration with Academy Award-winning composer Hans Zimmer to compose an exclusive, signature brand score for VOX Cinemas, which will become its sonic brand identity.

Being created with the goal of developing a sound that is synonymous with the brand, this unique score will be featured across multiple touchpoints, including in an upcoming brand campaign, in-cinema experiences, and across customer service interactions, all designed to enhance and elevate the customer journey.

Speaking about his work for VOX Cinemas, legendary composer Hans Zimmer, said. “The Middle East holds a special place in my heart, as does cinema;


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Tags:Academy AwardsAmerican Music AwardsBrandbrand campaignsbrand identityCinemacustomer journeycustomer serviceEmmyentertainmentGolden GlobesGrammyHans ZimmerIgnace Lahoudin-cinema experiencesMajid Al Futtaimscoresignaturesonic identityTony AwardVox Cinemas
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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