Image used for illustrative purposes only. Source: Unsplash.
GroupM, WPP’s media investment group, has revealed the launch of a global integrated commerce management solution with commerce technology provider, Pacvue.
The solution aims to eliminate technology silos by unifying insights, media management, and retail operations exclusively for GroupM clients. This will include combining GroupM’s data, insights, and best practices with Pacvue’s technology.
“Our focus is on how we use technology to answer our clients’ business problems, drive incrementality, and simplify operational complexity. Our work w
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:3P content hijackingAdvertisingadvertising ecosystemAmazon Marketing cloudAMCAMC Maturity Frameworkchargebackscontent syndicationdeeper insightsDSPGroupMInsightsintergrated commerce solutionLarisa Dumitrumarketingmedia managementmedia monitoringMelissa Burdickoptimise strategiesPacvueretail operationsSamantha Bukowski
