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posted on May. 21, 2025 at 9:00 amMay 21, 2025

GROHE campaign highlights ‘felt but unseen’ tech that meets daily needs

posted on May. 21, 2025 at 9:00 amMay 21, 2025

LIXIL IMEA's Gita Ghaemmaghami speaks to Campaign Middle East about the brand objectives, rollout and success metrics of the brand's 'Heart of Your Bathroom' campaign.

https://www.youtube.com/watch?v=dfzcTAdnoYw

German manufacturer GROHE has revealed details about its Heart of Your Bathroom campaign, through which the brand aims to increase top-of-mind awareness, promote product trust and reliability, and position GROHE as the standard in German-engineered performance, quality and sustainability.
The campaign was launched across multiple touchpoints, including digital, social media, influencer collaborations, showroom activations, in-store point of sale (POS) and print advertising. Markets also leveraged above-the-line (ATL) and below-the-line (BTL) assets depending on geography and audience.
In conversation with Campaign Middle East, Gita Ghaemmaghami, Le

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Tags:Advertising awareness Campaign channels digital Gita Ghaemmaghami GROHE Heart of Your Bathroom in-store influencer engagement marketing Performance product quality reliability sustainability trust

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.