Google has launched a media campaign called #BetterwithGemini to teach people in Saudi Arabia and Egypt how to use generative AI tools.
Through a series of video ads with regional content creators, the social media campaign aims to reach GenZ+ audiences and create awareness about the GenAI tool Gemini, previously known as Bard
The campaign, which runs through July and August, features different use cases from creative tasks such as writing a script or making a travel itinerary to more productive daily uses such as translating a text or preparing for an interview.
In conversation with Campaign Middle East, the brand revealed that it wants more people to see how Gemini can add va
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