Google teaches Saudi, Egypt users to work GenAI in new ad campaign

posted on Jul. 18, 2024 at 3:59 pmJul 19, 2024

The #BetterwithGemini Google campaign teaches people how to write a script, make a travel itinerary, translate a text, and more using GenAI.

Google has launched a media campaign called #BetterwithGemini to teach people in Saudi Arabia and Egypt how to use generative AI tools.

Through a series of video ads with regional content creators, the social media campaign aims to reach GenZ+ audiences and create awareness about the GenAI tool Gemini, previously known as Bard

The campaign, which runs through July and August, features different use cases from creative tasks such as writing a script or making a travel itinerary to more productive daily uses such as translating a text or preparing for an interview.

In conversation with Campaign Middle East, the brand revealed that it wants more people to see how Gemini can add va

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.