Image of Google Chrome logo sourced from Pixabay
Less than 48 hours ago, Campaign Middle East shared news that had marketers shaking their heads around the globe: Google decided to abandon its previous plans and put cookies back into the Chrome jar.
The decision was a complete U-turn from its previous promises and policies, which seemed to be aligning towards eliminating third-party cookies, in partnership with the Google-backed Privacy Sandbox team.
Campaign Middle East shed light on how a world without third-party cookies would affect ad-buying strategies, hinder personalised campaigns, trim targeted advertisi
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Tags:ad buying strategiesadvertisersAdvertisingAl Masaood Power DivisionAttribution modelsauthenticityBrazeChromeConsumer behaviourcontextual advertisingCookiesfirst-party dataGhassan Aboud GroupGoogleGoogle ChromeHaris MumtazHaris MunifHedaa IsmailHMDJames Herridge-LengKhaled AlShehhimarketingpersonalisationpersonalised campaignsPrivacyRAKBANKTargeted Advertisingtargetingthird-party cookiesthird-party datatransparencytrustUAE Government Media Officeuser behaviour trendsVibhav Gaur
