Credits: Snapchat Website
The Story
Golden Scent stands out on Single’s Day
Golden Scent is the leading Saudi e-commerce platform for fragrances and beauty that offers international, Arabic and Niche premium perfumes and home fragrances across the GCC since 2014.
For Single’s Day, which is a highly competitive moment for brands, Golden Scent wanted to stand out from the competition by creating maximum awareness & recall in KSA about their brand and brand offering.
The Solution
Full-Funnel and Takeover solutions for the win
To achieve their goals, Golden Scent partnered with Snapchat and opted to use a full funnel multi-format approach leveraging Platform Burst which enables br
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