Going naked with Lush

The brand aims to minimise the accumulation of unwanted products by prioritising personalised shopping experiences

Image Credit: Lush

Lush has been dedicated to reducing plastic waste and committed to sustainability. 

The shampoo bars have prevented the use of nearly 170 million plastic bottles, amounting to over 4000 tonnes of plastic, that would have otherwise ended up in a landfill.

However, the advantages of stripping away packaging extend beyond the environmental benefits, particularly in the current economy. Solid beauty products, such as those offered by Lush, present an economic solution for customers while ensuring fair wages for workers involved in manufacturing and production.

When using a single shampoo bar, customers eliminate the need for three 200ml bottles of liquid shampoo. This translates to substantial savings over the course of a year.

By embracing solid alternatives, individuals can save money without compromising on quality.

Mark Constantine, Co-Founder and Managing Director of Lush, said “At Lush, we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.”

Image Credit: Lush

Lush takes pride in offering products priced to reflect the cost of their quality ingredients. The brand does not engage in year-round price hikes or gimmicky offers.

Instead, the brand focuses on providing product advice and personalised service, enabling customers to make informed choices that align with their needs and values.

By prioritising personalised shopping experiences over generic mass-market offerings, Lush aims to minimise the accumulation of unwanted products and the subsequent waste destined for landfills.

Its commitment to minimising packaging costs and investing in highly knowledgeable staff sets the brand apart. By opting for minimal packaging, Lush focuses on the potency and quality of their products, employing fair trade, natural, and organic ingredients.

These choices incur additional costs but allow the brand to redirect savings towards creating high-quality fragrances with essential oils, absolutes, and concretes.

As Lush continues to develop sustainable and cost-effective alternatives, consumers can join the movement towards eco-friendlier and economically viable future by embracing its naked products.