By Rahul Sachitanand
There was a 19 per cent drop in mergers and acquisitions transactions worldwide in 2020 in marketing, digital media, traditional media and martech, according to advisory group Ciesco.
Ciesco reported 1,091 M&A transactions in 2020, with a total value of $55.9bn, a 50 per cent decline over the previous year. This data corroborates a Campaign Asia-Pacific feature on the state of M&A in the marcoms industry.
Digital media, traditional media and martech were the most popular sectors for deal-making, collectively representing more than half of all deal volume in 2020. As companies preserved cash during a pandemic year, big-ticket deals of more than $1bn took a back seat, with only
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