GCC-based member companies of the International Food & Beverage Alliance (IFBA) Ferrero, General Mills, Kellogg Company, Mars, Mondelēz MEA FZE, Nestlé, PepsiCo, The Coca-Cola Export corporation (Dubai Branch) and Unilever, today announced that they have achieved a 100 percent compliance against their commitment on the Pledge on Responsible Food and Beverage Marketing to Children in the UAE and Saudi Arabia. A recent study by IPSOS, the professional audit and verification agency, confirmed this following an independent audit of the IFBA member company’s marketing practices in the two countries. Independent audits on member company marketing practices in Saudi Arabia and have been conducted s
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