From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice (CFJ). Image sourced from: CFJClooney Foundation for Justice (CFJ), the global non-profit founded by Amal Clooney and George Clooney, have chosen relationship marketing agency MRM MENAT to enhance the Foundation’s digital presence. The non-profit views its digital platform as a vital platform supporting CFJ’s mission to provide free legal aid in defense of free speech and women’s rights around the world.
As part of the collaboration, MRM MENAT will lead the strategic uplift of CFJ’s website, aiming to improve user experience, functionality and accessibility while helping CFJ scale its digital impact and garner additional support in its pursuit of justice for the communities the organisation’s programmes serve.
The partnership reflects MRM MENAT’s focus on delivering at the intersection of purpose and performance. MRM MENAT, which is part of the Interpublic Group of Companies (IPG), specialises in growing relationship lifetime value, with expertise spanning customer relationship management (CRM), customer experience and commerce – with data and martech at the core.
The agency is looking to leverage its deep expertise across digital experience, martech, content, data, and technology, with multidisciplinary teams that are equipped to support mission-driven organisations with a global footprint.
“This is more than a project for us, it’s an opportunity to support a foundation that’s changing lives around the world” says Karim Slim – CEO, MRM MENAT.
Slim adds, “Working alongside the Clooney Foundation for Justice reminds us why we do what we do: because creativity and technology, when driven by purpose, can create real impact. We’re truly grateful to CFJ for entrusting us with this collaboration and for the chance to help extend their incredible reach and mission even further.”
Founded in 2016, CFJ operates two flagship programmes:
- TrialWatch, the first global trial monitoring initiative, which defends individuals targeted for exercising free speech, and
- Waging Justice for Women, which provides legal support to women and girls facing systemic injustice
With work spanning more than 40 countries, CFJ has built a global legal network to defend women and journalists and foster the next generation of human rights champions.
CFJ’s efforts have led to dozens of unjustly imprisoned journalists being freed or having charges reduced, with more than 6,500 women and girls receiving free legal advice to defend their rights.
The work draws on co-founder Amal Clooney’s track record in securing the release of individuals targeted for their speech
Each year, CFJ also hosts The Albies, an annual awards ceremony that seeks to shed protective spotlight on courageous individuals and organisations who dedicate their lives to the pursuit of justice.
