Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for what will become the new norm post-COVID-19.
Since the COVID-19 outbreak, public hygiene has become of even greater importance and retail hygiene in particular is on everyone’s agenda. With health organisations strenuously encouraging the public to take the right hygiene precautions, notable among them is the frequent disinfecting of areas touched by others to reduce the risk of infection. As a result, sales of hand sanitisers and antibacterial soaps have
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