With Cannes Lions postponed to 2021 and running only virtual programming this year, the creative community has been given the challenge to ensure ‘creativity’ and the energy that drives the industry forward stays front and center. Enter Geometry Creative Week, bringing together industry leaders across the world for a celebration of creativity, taking place on June 22-26th.
Off the heels of Geometry CCO’s Drum piece a few months ago on ‘the Cannes-cancellation’s chance to restore faith among young creatives’, the role of brands in a shifting climate is driving a new imperative for creativity. Creativity has the ability to drive change in the world, beyond agency life and serves as a societal and cultural accelerator.
While celebrations
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