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Shantelle Nagarajan
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General Motors adds to regional marketing leadership with new hire

Shantelle Nagarajan
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Barten will lead General Motors’ regional communications strategy, aligning efforts with business priorities and enhancing both corporate and brand reputation in the market.

General MotorsMonica Barten, Head of Communications, General Motors Africa and Middle East.

Monica Barten has joined General Motors (GM) Africa and Middle East as Head of Communications, succeeding Ronald Balit, who has been appointed to a new role at GM Middle East Product Marketing.

The strategic appointments across its communications arm have been made in an effort to underscore its commitment to the future of mobility while strengthening relationships with customers and partners.

Barten will lead General Motors’ regional communications strategy, aligning efforts with business priorities and enhancing both corporate and brand reputation in the market.

“Strong leadership is central to delivering our regional ambitions,” said Jack Uppal, President and Managing Director of General Motors Africa and Middle East.

“These appointments further strengthen our leadership team, combining regional insight with global expertise. They position us to support growth, transformation, and innovation across Africa and the Middle East.”

With more than a decade of experience in the Middle East and a strong global background, Barten has held leadership roles at Visa, Standard Chartered Bank, and Philip Morris International.

“I’m excited to join General Motors at such a pivotal time for the company,” she said on her appointment.

“GM’s legacy, innovation leadership, and bold ambitions for the future present a unique opportunity. The team has built tremendous momentum in recent years, and I look forward to helping shape the next chapter of the GM story in the region.” Barten added.

As General Motors marks more than 100 years of automotive leadership in Africa and Middle East, the company continues to advance personal autonomous technologies and digital services through its world-class vehicles from Chevrolet, GMC and Cadillac.

Tags:africaappointmentsGeneral MotorsGMHead of communicationsMiddle EastMonica BartenNews
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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