The high-in-demand Campaign Breakfast Briefings are back, kicking the 2026 season off with the most culturally-defining season of the year: Ramadan.
On Friday, February 13 at The Westin Dubai Mina Seyahi, marketing leaders from brands and agencies will take to the stage to share their top strategies for winning more than just attention – but long-term brand loyalty in 2026.
Tickets are now on sale for The Campaign Breakfast Briefing: Ramadan Advertising & The Year Ahead. Your ticket gets you access to a morning of inspiring panels, informative keynotes and top-tier networking with some of the best minds in the industry. This is a Breakfast Briefing you don’t want to miss, with an event agenda that features dynamic formats designed to spark real debate, including live on-stage discussions, panels and educational keynote sessions on Ramadan and the year ahead.
Topics on the agenda will unpack age-old industry debates, such as brand vs. performance – a duel most prevalent during Ramadan as brands fight to cut through the noise and settle the tension between building long-term brand equity and driving immediate performance.
Also on the agenda, marketing leaders will share advice on how brands can set new standards in 2026 by earning attention, signalling intent and building trust through culturally intelligent storytelling, respectful media choices and partnerships that add real value during the Holy Month.
Conversations will also look beyond Ramadan to unpack the trends shaping 2026, from connecting with hyper-local communities to making smarter choices around budgets, time and resources. Expect practical insights on how brands can be more distinctive, culturally sensitive and socially impactful in the year ahead.
Beyond the stage, the morning is designed to encourage purposeful networking, with time set aside for peer-to-peer conversations with professionals across the industry.
Don’t miss out, get your ticket now to be in the room for one of Campaign Middle East‘s most attended Breakfast Briefing of the year. View the full event agenda here.
