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posted on Feb. 03, 2025 at 10:17 amFeb 3, 2025

GCC OOH Industry Summit on Feb 13 to host advertisers, agencies, adtech players

posted on Feb. 03, 2025 at 10:17 amFeb 3, 2025

The summit will spur discussions around navigating OOH buying, OOH measurement, the business impact of OOH, linking first-party data and OOH, ad verification for DOOH, the attention economy and more.

The GCC OOH Industry Summit, a full day out-of-home industry conference curated by Seventh Decimal, is set to take place on 13 February 2025 at the Habtoor Grand Hotel in JBR, Dubai.

The summit will bring together local and regional media owners, advertisers, media agencies and global adtech providers to address the opportunities and challenges of the OOH sector in the region.

The event will feature insights from speakers representing multinational and local brands. The summit will also host international keynote speakers, who will share their expertise on the latest research, technologies, and strategic models driving the OOH sector forward across the region and globally.

Ticket

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.