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posted on May. 21, 2025 at 8:00 amMay 21, 2025

Gaming Matters Dubai: MENA’s moment to lead the future of gaming

posted on May. 21, 2025 at 8:00 amMay 21, 2025

Ampverse Group's Charlie Baillie says, "The line between gaming and mainstream entertainment isn’t just blurring — it’s vanishing."

Charlie Baillie, CEO, Ampverse Group

Charlie Baillie, CEO, Ampverse Group

Attending Gaming Matters Dubai this year felt like a pivotal moment—not just for the Middle East, but for the global gaming industry. Held at the So Uptown Dubai, the event was a high-energy convergence of creators, investors, brands, vendors, developers, and policymakers. It was a clear declaration: MENA is ready to lead the next chapter of gaming.
From the opening remarks by Dr. Marwan Al Zarouni of the Dubai DET and Feryal Ahmadi of DMCC, the message was clear — Dubai isn’t dabbling in gaming; it’s investing deeply, long-term. With its “Gaming 2033” vision, the city aims to become one of the top 10 global gaming hubs. But as was wisely pointed out, building an ecosystem takes t

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Tags:Ampverse Group audiences brands Charlie Baillie Connections content creators creator economy DMCC Dr. Marwan Al Zarouni Feryal Ahmadi gaming Gaming Matters Dubai influencers production quality relationships Uptown Dubai virality

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.