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The fusion of creativity and data-driven strategies has emerged as a game-changer in marketing. This integrated approach, often referred to as “fusion marketing,” is revolutionizing how companies connect with their audiences, drive growth, and achieve unprecedented success.
Abdulelah Alnahari, Managing Director of Fuse ME, shares his insight on the latest trend in gaining brand publicity.
At the heart of fusion marketing lies a fundamental shift in perspective. It recognises that creativity and data are not opposing forces but complementary elements that can be harnessed to c
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