posted on Jun. 06, 2024 at 11:31 am

Fusion Marketing: A new frontier in advertising

posted on Jun. 06, 2024 at 11:31 am

Abdulelah Alnahari from Fuse ME shares his opinion on the new trend in the industry

Image sourced from Pexels.com

The fusion of creativity and data-driven strategies has emerged as a game-changer in marketing. This integrated approach, often referred to as “fusion marketing,” is revolutionizing how companies connect with their audiences, drive growth, and achieve unprecedented success.

Abdulelah Alnahari, Managing Director of Fuse ME, shares his insight on the latest trend in gaining brand publicity.

At the heart of fusion marketing lies a fundamental shift in perspective. It recognises that creativity and data are not opposing forces but complementary elements that can be harnessed to c

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Tags:Abdulelah Alnahari Fuse ME Fusion Marketing op-ed

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.