In Saudi Arabia, digital and physical commerce have merged into one seamless experience. With internet penetration nearing 100 per cent and mobile use everywhere, shopping is woven into daily life, whether browsing in a mall, ordering from a super app, or booking a service on demand. Ecommerce revenue is expected to reach SR 260 billion, about USD 69.3 billion, in 2025.
The numbers are clear, but the real story is in behaviour. People move fluidly between app, street, and service without choosing one over the other. In this environment, digital and physical do not compete. They combine to offer ease.
Ecosystems as the new marketplace
Saudi commerce is no longer built around single chann
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