New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday.
More than eight in 10 people born between 1995 and 2012, referred to as Generation Z, expect a brand to understand them as individuals, and 65 per cent of them have demanded a two-way dialogue with the brands they buy from.
In terms of communication channels, millennials (people born between between 1981 and 1996) stated that they are more open to new communication channels, with 60 per cent of millennials surveyed stating that they are comfortable making purchases through chatbots.
Meanwhile, although Baby Boomers (people
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