Maya Media, a French-born agency founded by journalist Guillaume Nedelec, has announced its expansion into the MENA region.
The agency specialises in crafting editorial content and supporting global brands with their communication, image and influencer strategies. With this expansion, Maya Media aims to bring its approach of sustainable storytelling to the Middle East, with a focus on the Gulf Cooperation Council (GCC) region.
Nedelec said, “We’ve seen how mature the Middle Eastern market has become, especially in the GCC. Clients are no longer satisfied with just content; they are looking for sustainable, editorial-driven storytelling that maintains momentum over time. This is where we come in.”
With over 20 years of experience, Maya Media has partnered with global brands such as the Eiffel Tower, BNP-Paribas, Nike, Hublot, LVMH, and Century 21.
The agency has appointed ex-Dentsu X and Carat staff, Ahmad Ghaziri, as Regional Managing Director.
“Ahmad’s deep understanding of the region’s media landscape is essential for our success. We’re not just bringing a global approach to the Middle East; we’re working with local experts to ensure that our clients’ stories resonate deeply with their audiences,” said Nedelec.
With over 18 years of media and advertising experience in the region, particularly in Saudi Arabia and the UAE, Maya Media claims that Ghaziri is well-equipped to lead the agency’s growth. With his expertise in strategic planning and business development, he hopes to ensure that Maya Media’s offering is both globally informed and locally relevant.
Its vision is clear: to empower brands in the Middle East to not only communicate effectively but to lead the conversation within their industries.
“With a network of over 500 journalists, editors, and content creators worldwide, we offer a ‘glocal’ model that ensures high-quality content creation while being acutely aware of regional nuances. Our storytelling is driven by journalistic precision, allowing brands to maintain authenticity while scaling their influence,” said Ghaziri.
The agency claims that its expansion is not just a geographical move, but rather a commitment to the future of communication in the Middle East.
