The Franklin Templeton campaign leaned into a mix of channels to boost visibility, maximise impact and audience engagement.Franklin Templeton, a global leader in asset management, has revealed its integrated marketing campaign to mark its 25th anniversary in the Middle East.
The integrated campaign was rolled out in the form of radio spots, out-of-home advertising such as on the Dubai tram, print media – including prominent regional publications such as The National, Gulf News and Khaleej Times – as well as across social media and YouTube content.
Beyond highlighting the brand’s presence in the UAE since 2000, and in DIFC since 2004, the campaign also aimed to reaffirm Franklin Templeton’s brand promise of being ‘Your trusted partner for what’s ahead’.
Balaji Vaidyanathan, Head of Marketing for Centr
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