FP7/DXB has won the assignment to develop the digital launch for an upcoming Axe campaign across the Gulf.
Sasan Saeidi, managing director of FP7 McCann – UAE Group, said: “ An Axe assignment is a dream opportunity for any creative agency, as this brand has tremendous global creative credentials and the clients expect nothing else. Not only that, their products are superb and that helps our storytelling. We are very excited about our assignment and we promise to delight and make some headlines with the ideas that are coming out soon. Watch this space.”
Unilever is one of the world’s leading suppliers of food, home and personal care products with sales in over 190 countries.
