Dubai-based media sales representative The MediaVantage has won the exclusive contract to represent all titles owned by the biggest international magazine publishing company in India.
The United Arab Emirates company, which is headquartered in Jumeirah Lakes Towers, was appointed sales representative to Exposure Media Marketing, India, following a competitive pitch.
The contract will allow The MediaVantage to sell advertising in the titles Travel + Leisure India & South Asia, Millionaire Asia India , Asia Spa India , Architecture + Design, Maxim India and Sports Illustrated India, among others, to clients and media agencies in the Middle East Region.
Part of Burda International Company, EMM has 14 magazines across the luxury and lifestyle sectors. Its flagship magazine Travel + Leisure is among India’s leading luxury travel magazine with 200,000 copies per month across the market.
Massimo Monti, chief operating officer of Burda Media Asia, said: “The Middle East market has always been vital to us. We were looking at partnering with a representative that understands our products, brand and commercial interests. The MediaVantage showed high level of professionalism, insight and knowledge of the local market, in addition their proven experience in handling market-leading titles, made them an appropriate choice. This alliance will help us achieve our goals and strengthen our reach in the market.”
Manoj Khimji, managing director of The MediaVantage, added: “We are excited with this appointment and believe that together we can create a profitable partnership. We work as an extended sales team, managing the business of Publishers and providing them with access to advertisers and agencies in the region. With the addition of Travel + Leisure India & South Asia as well as all other EMM India titles to our current portfolio, we are furthering our commitment of providing the best international media solutions to clients and agencies in the Middle-East.”