Honouring the best ideas that deliver business results, a total of 61 awards have been given at the first WARC Awards for Effectiveness, a new international competition organised by WARC, the global authority on marketing effectiveness, in association with LIONS.
Seven Grands Prix, nine Golds, 15 Silvers, 18 Bronzes and 12 Special Awards for work that excelled in key areas have been awarded.
The UAE won six awards in the categories of Collaboration & Culture and Instant Impact (Saudi Arabia also won an award in the last category). FP7 McCann Dubai won two Grand Prix, the first, Grand Prix for Good was awarded for Donner Sang Compter (DSC): Blood Unity and the second, The Grand Prix
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