WARC Awards 2024 are now open

Entrants compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East & Africa, North America

Celebrating strategic brilliance and effective impact, The Warc Awards for Effectiveness 2024, in association with Cannes Lions, are now open for entries.

The Warc is a data and analytics company that helps the world businesses in the digital economy. The company is an ally of the Unstereotype Alliance.

Following their guidelines, the jury will be looking for evidence of how diversity, equity, and inclusion (DEI) have been considered.

Entries are submitted once for a chance to participate regionally and globally.

Entrants to compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.

Each regional competition will be thoroughly judged by a panel of senior industry executives using the consistent, global frameworks of the Creative Effectiveness and B2B Effectiveness Ladders to award gold, silver and bronze accolades.

The gold winners will automatically progress to compete at a global level where a ‘super-jury’ made up of all the regional jury chairs will award the coveted Grands Prix, the ultimate recognition for marketing success.

The number of categories for entry submissions has grown to 12 with the introduction of Strategic Thinking, awarding the best use of strategic thinking that helps clients solve business or societal problems whilst providing a base for future growth.


  • Brand Purpose
  • Business-to-Business
  • Channel Integration
  • Channel Pioneer
  • Cultural Impact
  • Customer Experience
  • Instant Impact
  • Long-term Growth
  • Partnerships & Sponsorships
  • Path-to-Purchase
  • Use of Data
  • Strategic Thinking (new)

John Bizzell, Awards Lead, WARC, said: “We have built the WARC Awards to be the ideal platform for the industry to showcase why marketing matters – we want to see the best work that has delivered real commercial success and made an impact on culture.

“The global reach and expanded categories of the new structure will create a comprehensive view of what effectiveness looks like now and allow our winners to truly call themselves the best in the world.”

Entrants are encouraged to include campaign sustainability actions in their submission as the industry comes together to tackle the climate crisis.

Entry fees are priced consistently across the globe, with a lower fee for Warc members.

The winners will be announced during Cannes Lions week.

More information on the WARC Awards 2024 here.