Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix.
FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London.
The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of generations to come’ was among Gold winners. In all, 17 papers from a shortlist of 28 won Gold, Silver and Bronze awards. These came from six markets besides the UAE: Australia, Brazil, India, Peru, Romania and the UK.
The $5,000 Grand Prix was awarded to a shark detector campaign for Australian mobile provider Optus. M&C Saatchi Sydney created a smart ocean buoy t
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