Ford Mohammed Yousef Naghi Motors (MYNM) has launched a Breast Cancer Awareness Month campaign featuring Saudi equestrian Nora Al-Jabr.
The campaign aims to embody the strength and resilience that define the women of Saudi Arabia. According to MYNM Ford, these qualities include being bold, remarkable, and unstoppable. Therefore, the campaign draws a parallel to the power of the Ford Bronco.
Niche Arabia was behind the film’s creation. “We are proud to have done this incredible campaign with Ford MYNM, celebrating the resilience, determination, and powerful unity of Arab women in this important month,” said Marriam Mossalli, Producer, Niche Arabia.
MYNM Ford said it featured al-Jabr in the campaign initiative as ‘she represents the determination of women to overcome challenges’.
Unfazed by the powerful roar of the Ford Bronco racing alongside her, al-Jabr takes on the off-road champion in a striking piece of content that blends tradition with modernity, paying symbolic tribute to the strength and perseverance of all women.
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Draped in a pink abaya, the Saudi national team champion for tent pegging and horseback archery aims to display female courage and resilience.
She races the Ford Bronco through the visually stunning landscape of Saudi Arabia, facing the Bronco head-to-head, demonstrating that no challenge is greater than the strength of women.
“Amazing collaborations like this showcase the strength of Arab women to continue to push boundaries, and no one personifies this more than Nora and her all-female team,” said Mossalli.
Ford MYNM claims that the campaign results from its effort to consistently support initiatives that empower communities and raise awareness for important causes.
By blending the message of strength, courage, and determination with the Bronco’s iconic toughness, Ford MYNM shares that: ‘When the road gets tough, the tough get tougher.’
Therefore, this campaign aims to highlight the dealership’s commitment to raising breast cancer awareness and encouraging women to stay informed and prioritise their health.
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