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Ford Bronco races KSA equestrian for breast cancer awareness

Nora Al-Jabr challenges the Ford Bronco to bring attention to women’s strength for Breast Cancer Awareness Month.

Ford Bronco races Nora al-Jabr to highlight women’s strength for Breast Cancer Awareness Month.

Ford Mohammed Yousef Naghi Motors (MYNM) has launched a Breast Cancer Awareness Month campaign featuring Saudi equestrian Nora Al-Jabr.

The campaign aims to embody the strength and resilience that define the women of Saudi Arabia. According to MYNM Ford, these qualities include being bold, remarkable, and unstoppable. Therefore, the campaign draws a parallel to the power of the Ford Bronco.

Niche Arabia was behind the film’s creation. “We are proud to have done this incredible campaign with Ford MYNM, celebrating


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.