The German company “Hama” has continuously developed pioneering work on the cutting edge of technology and innovation since 1923, almost from a century back. As a leader in the Electronics and Mobile accessories segment, Hama produces 18,000 different products. The core idea being to turn simple accessories into a product experience. Consumers are not aware of this because the company maintained sales focus mainly through retail level ‘push’. Even in markets of Europe, the brand is mainly dependent on big retail chains, such as Media Markt.
Brands that were predominantly pushed through retail needed an alternative channel to reach out to its customers. In a way, the current situation p
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