Now that the world cup has reached the final stages, we finally can say that sports in our region are developing fast, and the results achieved by the Saudi and Moroccan teams are beyond expectations. We can also easily say that we have teams that can, in the short term, be able to compete and win against International teams, while on another note, the organisation at the stadiums and in the fan zones have alone set new standards and hats off to Qatar for setting up such synchronised activities.
The challenge was not only in the stadiums but also the engagement of advertisers and sponsors around such an event and embracing it and more importantly leveraging an integrated media approach tha
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
